I had the chance to check out Majid Jordan’s homecoming show this part Thursday and night 1 of their back-to-back performances at the newly renovated Rebel (previously Sound Academy). As a huge supporter and follower of up and coming Toronto artists, I’ve been a fan of Majid Jordan for a while now. While tickets to their February show at the Mod Club sold out within minutes (!), their North American leg in Toronto happened to be at the new Rebel. With a million dollar renovation in the words, this venue was poised to hold a much bigger audience than Mod Club.
Majid Al Maskati and Jordan Ullman make up the duo and actually met at the University of Toronto before they starting to make music together. After being noticed by Drake’s longtime friend and producer – Noah “40” Shebib, Majid Jordan were signed to the OVO Sound record label back in 2013. During this time, they released the “A Place Like This” EP in 2014 which was the first step in catapulting them to fame beyond just in Toronto.
The sold-out crowd at Rebel sang along to every song – old and new. Their newest full-length album aptly titled “Majid Jordan” was the perfect combination of electro pop infused R&B – which has helped the duo carve their own unique sound within Toronto’s new wave of R&B hiphop artists such as Roy Woods, Nav, PartyNextDoor, and more. Majid and Jordan’s growth from mere SoundCloud artists to being able to carry a major North American tour was evident in the confidence and comfort displayed during their performance. While Majid is the lone singer, Jordan also shined throughout the show with his remixes and mixes on the keyboard. Performing some of their classics (“Her” and “Forever” from the EP) and crowd favourites such as “Something About You” and “Shake Shake Shake” from their newest album, the set list had a natural flow to it. Their early fans and those who’ve followed them from the very beginning were also in for a treat when the duo performed “Patience” from the “Afterhours EP” – their first project together. This was definitely an unexpected bonus as I hadn’t expected to hear this song (or any from the pre-OVO days) performed live!
The concert was the perfect showcase for both artists’ strengths with a personalized experience for all the fans. Not only did the duo cover some of their best work within the catalog, they also noted what a momentous occasion it was to perform in Toronto. The group had truly come full circle from their early beginnings in this city and now performed in front of hundreds of fans who have followed and shared their music.